Why?
It's the crucial question, isn't it?
If I can make you believe that my services will make your
life better, then I'm at least half way there, right? Then it's just "how does it work?" and "what
will it cost?" and other minor questions.
Professional writers produce professional writing. Obviously.
You can expect that if you use a professional writer like me (letter
writer, copywriter, ghost writer, editorial/advertorial writer etc.) you will
get professional text at a high level of competency - good spelling, grammar,
structure, and a little pizzazz that makes the copy sing (and makes you look
great and sells your product/service).
So, great writing skill is not really a selling point, it's
a given.
Do better things with your time.
As I am sure you are aware, writing takes time. Researching,
planning, crafting and drafting a piece of writing requires care and time. It
is also something you probably don't do regularly because you are busy with
your core business (or your life – you know, enjoying it!)
There are a lot of writing tasks that are secondary to your immediate business, but which are critical to your image/marketing and therefore your
future business. These all take time.
Some examples
- Writing a column in a newsletter or magazine – makes you
stand out as an expert.
- Posting regular blog posts gathers followers and improves
your profile.
- Writing copy for your website that actually works for your
business.
- Writing brochures and reports.
- Simply writing a well-worded and persuasive letter.
A major benefit.
What is the major benefit for my clients? You guessed
it: time saving.
Just brief me and you'll get well-written copy promptly,
rather than have to slave all day over it yourself.
I'm available to work through it with you to ensure it meets
your needs precisely.
What is your time worth?
(Most people in business can
estimate this fairly well and it can be shocking to realize how much you have
“spent” by trying to write a blog post for 6 hours).
So, the why is straightforward – make writing an easy part
of your business. Stand out as a great communicator without cutting into the
time you need to run your core business. And, of course, save a whole lot of
time and stress.
It’s a no-brainer really. Except that it isn’t: getting me
to write for you is a really smart move.
